Cash Flow Fight Club

E30: How to Build Wealth with Multifamily featuring Jen and Stacy Conkey

Curious how Jen and Stacy Conkey took their multifamily investing knowledge from a Facebook group to a full-fledged academy? Tune in to this latest episode of the Cashflow Fight Club podcast to hear their story of entrepreneurship and community building.
As the power couple behind the Remote Multifamily Investing Academy, Jen and Stacy share their journey from meeting on a dating app to building a thriving business and community together. They share invaluable insights on scaling their business, working with a spouse, and fostering success in their students through personal development.
Here are some power takeaways from today’s conversation:
00:00
03:09 - How Jen and Stacy met and discovered their shared passion for real estate
07:35 - Tips for getting started with multifamily investing
11:03 - How they balance their personal and professional life as a couple
17:23 - Working with a spouse in business
25:08 - Applying NLP and mindset coaching to real estate investing
31:32 - Their multifamily investing training
34:21 - Common traits of rockstar coaches
41:51 - From community building to building the academy
Episode Highlights:
[11:51] How to Balance Personal and Professional Life as a Couple
Balancing personal and professional life as an entrepreneurial couple takes communication, flexibility, and making time for what's most important - your relationship. Jen and Stacy have found success by understanding each other's strengths, not taking disagreements personally, and prioritizing fun together even amidst a busy work life. Balancing demands comes down to openly discussing needs, showing grace for differences, and finding moments to simply enjoy your partner's company each day.
Delegation played a key role in Jen and Stacy's ability to balance their personal and professional lives as entrepreneurial partners. By bringing on additional team members like their COO Casey, they could delegate administrative tasks and scale their businesses while creating more time for strategic initiatives. This allowed them to maintain balance while continuously innovating and growing their impact as a couple.
[25:08] Applying NLP and Mindset Coaching to Real Estate Investing
Jen has a background in Neuro-Linguistic Programming (NLP) and became a certified NLP Master Practitioner. She discovered the power of mindset coaching after her son was diagnosed with ADHD, wanting to better understand how to influence behaviors.
Jen realized all the benefits NLP and mindset training could provide for real estate investing. Not only could it help with influencing others like buyers and sellers, but addressing one's own limiting beliefs is critical to success. This led Jen to incorporate mindset coaching into the Remote Multifamily Investing Academy. She teaches courses to help students overcome mental blocks, stay motivated, and achieve their investing goals through small shifts in perspective. Applying NLP has been transformative for both Jen and Stacy's business and helped countless others overcome obstacles through powerful mindset work.
[41:51] From Facebook Community to Remote Multifamily Investing Academy
Jen discusses how their Facebook community grew organically as they provided value to others interested in multifamily investing. This community became the foundation for their full-fledged Remote Multifamily Investing Academy. They realized there were many cool people in their initial mastermind group, and thought about how they could find more like-minded individuals. This led them to transform it into a more structured academy model where they could enroll students and provide a comprehensive training program to help more people achieve success in real estate investing.
Resources Mentioned:
Remote Multifamily Investing Academy
Warriors of Wealth Conference 2024
Book: Multifamily Freedom Hacking

E29: How to Build a Network That Fuels Success: Yonah Weiss’ on Real Estate, Community & Service

Tapping into your network can open so many doors! In this episode of the Champion’s Corner, real estate expert Yonah Weiss discusses how focusing outward on serving others through charitable initiatives and intentional networking on LinkedIn transformed his career. Yonah shares invaluable tips for leveraging your connections and finding your unique ability to help people. Learn how shifting your mindset to one of service can profoundly impact your success!
Here are some power takeaways from today’s conversation:
00:00
02:54 - Life before real estate and nonprofit work
06:38 - Personal growth, faith, and community service
11:00 - Donating to charities
14:30 - Career transition from teaching to the real estate world
19:46 - The power of networking in real estate
21:52 - Leveraging LinkedIn for networking and branding success
43:49 - Finding your unique ability to help people
Episode Highlights:
[07:51] Finding Your Place Through Service to Others
We all play a role in the broader system and community around us. We are interconnected with others, and our actions have impacts beyond just ourselves. Focusing outward on how we can contribute to and support our community is a meaningful way to approach life and business. While having big ambitions to change the world is admirable, true change begins on a much smaller scale - with personal growth and improvement. One must first work on bettering themselves before they can truly help others on a larger scale. In order to change the world, we must start by changing what's within our control - ourselves. Only by walking our talk and exemplifying the values we want to promote can we hope to inspire positive change in the world.
[19:46] The Power of Networking in Real Estate
Unlike some other industries, real estate is highly relational and depends a great deal on personal connections. The more people you meet through intentional networking, the more "doors" that open in terms of opportunities. Every new contact has the potential to introduce you to even more people, creating an exponential effect. Networking allows your sphere of influence to continually expand, exposing you to ever greater chances for new business partnerships, deals, resources and more. It underscores the value of prioritizing relationship-building in real estate through activities like industry events, referrals, social media and other avenues that facilitate meeting new people and strengthening your professional network.
[21:52] Leveraging LinkedIn for Networking and Branding Success
Yonah leveraged LinkedIn through intentional networking and content creation, transforming his career. Noticing others' engaging posts, he showcased his cost segregation expertise. Unlike social media, LinkedIn facilitated professional networking through value-driven interactions. This positioning led to podcast interviews, exponentially growing his profile. Weiss views LinkedIn as a constant networking opportunity, underscoring its power when actively engaging others professionally.
Resources Mentioned:
www.yonahweiss.com 
Madison SPECS
The Go-Giver by Bob Burg

E28: $1M+ Profits from Productivity Focus: How to Use Automation to Fuel Cash Flow

Are you looking for ways to create cash flow and pursue the life of your dreams? This week, we bring on two productivity experts – Paul Minors and Daniel Whitworth – for an insightful discussion on growing businesses through efficiency and automation. The episode provides practical tips on automation, recurring revenue streams, and scaling without losing focus on your strengths.
Paul has grown his part-time side hustle into a seven-figure consulting business focused on process efficiency. Daniel is a self-taught programmer who now helps businesses automate workflows. They share insights on growing businesses from freelancing to standardization.
Here are some power takeaways from today’s conversation:
00:00
03:41 - Paul’s career background
08:48 - Daniel’s career background
17:30 - Daniel’s client onboarding process
24:47 - How Daniel charges his clients
26:17 - Paul’s process for scaling his business
39:55 - Leveraging your strengths for long-term success
43:23 - Finding opportunities for recurring revenue
50:05 - The power of doing business for yourself
52:12 - The downsides of their businesses
55:22 - Daniel and Paul’s top tips for efficiency and productivity
 
Episode Highlights:
[06:26) Paul’s Journey: Getting Started in Productivity Consulting
Paul shares how he got started in productivity consulting after helping his employer implement Asana. His side business grew through his YouTube videos until his consulting income replaced his full-time salary in 2016, allowing him to transition to consulting as a full-time role. His own employer serving as his first client,  helped him realize there was a business opportunity in productivity consulting.
[17:30] Daniel's Journey: His Client Onboarding Process 
Daniel also scopes projects by talking through a client's unique situation to understand pain points and offer potential solutions. He provides the example of a math tutor who struggled with scheduling and invoicing. Daniel automated this process using Calendly for booking and Zapier to create invoices in QuickBooks upon session completion. By discussing real examples, Daniel is able to help clients envision what is possible through his programming and automation skills. This speeds up the sales process and allows him to take on more clients.
[39:55] Leveraging Your Strengths for Long-Term Success
Both Paul and Daniel emphasize the importance of focusing on your strengths. Paul has reinvested profits from his business into Bitcoin as a long-term wealth building strategy that plays to his interests in research and passive income. On the other hand, Daniel enjoys the programming and customization work he does for clients, so he continues taking on these types of projects. While the work is time-intensive, it allows Daniel to use his programming skills that he has spent decades developing. Rather than growing his business in ways that pull him away from coding, Daniel finds recurring revenue streams like ongoing client support that don't require large teams.
Both entrepreneurs have found ways to pursue cashflow aligned with their natural talents and passions. This allows their businesses to thrive without burning out doing tasks they are less skilled in or engaged by. Focusing operations on strengths was an important lesson they shared from their experience scaling up.
Resources Mentioned:
www.paulminors.com   
The Workflow Wizard (danielwhitworth.com)
No More Dreaded Mondays by Dan Miller
BNI
Alignable

E27: How to Build Lifelong Cash Flow with Triple Net Leasing

In this episode, commercial real estate broker Dan Lewkowicz talks about triple net leasing - an often overlooked asset class that can generate significant passive income. 
Dan is the Senior Director at Encore Real Estate Investment Services, a boutique net lease investment sales firm. He shares his expertise on evaluating deals, understanding lease structures, and the tax benefits of owning net leased properties. 
Whether you're a seasoned investor or just starting out, learn how this attractive sector could help grow your portfolio!
Here are some power takeaways from today’s conversation:
00:00
01:51 - Dan’s real estate background
07:23 - Triple net lease explained
09:44 - Double net lease and other types of leases
10:28 - Evaluating net lease deals
19:41 - Their buyer profile
21:59 - Real estate market trends and stability in the net lease space
28:31 - Tax benefits of ownership
31:46 - Risk factors to consider
35:17 - Net lease investing and property management
Options for syndication and passive income
Episode Highlights:
[07:23] What is Triple Net Leasing?
Dan explains how triple net leases can generate stable cash flow with minimal obligations for owners. Tenants are responsible for taxes, insurance, and maintenance, allowing landlords to collect rent with no expenses. He compares a sample net leased property like a Wendy's, bringing in $125k annually in rent, to a similar small multifamily. While the multifamily would have $65k in yearly expenses, the absolute triple net leased Wendy's would have zero expenses, making it highly passive for owners.
[10:28] How to Evaluate Net Lease Deals
When analyzing a potential net lease property, Dan looks closely at lease terms like guarantees, sales reporting, and replacement costs. He assigns a cap rate based on factors like credit, term, and rent levels to determine fair value. Key considerations include the size and financial strength of the tenant guarantor, sales performance at the location, and the ease of replacing rental income if the tenant leaves. With the right due diligence, investors can make well-informed purchase decisions on net leased assets.
[31:46] Risk Factors and Rewards
Bankruptcy is a risk factor for investors to consider, though it remains relatively rare for strong tenants. Dan cites recent examples like Rite Aid undergoing bankruptcy proceedings and Walgreens' credit downgrade. Deferred maintenance on properties can also impact value if unaddressed over time. However, Dan notes that net lease cap rates have proven stable even during difficult economic periods, making the asset class attractive from a risk-adjusted return standpoint. With the proper due diligence like periodic property inspections, owners can mitigate issues. Additionally, the long lease terms on quality properties provide stable cash flow for generations. For the right investors, net leasing offers both rewards and security through diligent ownership.
Resources Mentioned:
www.encoreinvestmentrealestate.com 

E26: FIRE Yourself: Your 3-Year Roadmap to Financial Freedom with Bronson Hill

In this episode of the “Cash Flow Fight Club” podcast, we sit down In the Champion’s Corner with real estate investor, author, and podcast host of his own show - Bronson Hill. Bronson shares his fascinating journey from working in medical device sales to building a successful business in real estate and private equity. Listen in as Bronson offers valuable lessons on cultivating the right mindset, continuously learning from others, and replacing your working income with passive streams. Whether you're interested in personal growth, entrepreneurship or passive investing, this inspiring conversation provides actionable takeaways you can apply.
Here are some power takeaways from today’s conversation:
00:00
02:22 - Bronson’s medical sales background
09:20 - The unsettling reality of modern-day slavery
12:43 - Time freedom, not financial freedom
14:38 - Tools for finding your calling and purpose
17:23 - Identifying skill quadrants for personal and professional growth
24:19 - The power of networking and education in achieving success
32:31 - Other personal growth and self-improvement strategies
 
Episode Highlights:
[12:43] Chasing Time Freedom: The Power of Passive Investments and Autonomy
Ultimately, what we desire is the freedom of time. It's not about idling away or catching up on sleep, which might be appealing for a short while. Yet, the core objective is to have the liberty to make a difference in ways that matter to us. Having control over how your time is spent is truly empowering. Moreover, passive investments and consistent cash flow from investments, which don't require further effort, are also an excellent way to achieve this autonomy over time. It's indeed remarkable to have such financial independence.
[14:38] Discovering Your Life's Purpose: A Guide to Self-Assessment and Reflection
Consider utilizing personality assessments such as StrengthsFinder to gain insight into your innate talents and passions. You might also want to try a "love it" test for a week to pinpoint the activities that truly invigorate you. By juxtaposing the outcomes of these evaluations with what the world necessitates, you could gain a clearer understanding of your purpose. Bear in mind that your calling may evolve over time. It often requires introspection, prayer, and continuous reassessment of your gifts and how you can utilize them to effectively serve others.
[17:23] Identifying Your Skill Quadrants for Personal and Professional Growth
There are four quadrants of skills to consider. The first quadrant is incompetence, which includes tasks you're not good at and should delegate to others. The second quadrant is competence, encompassing tasks you can do, but they might be a struggle for you. The third quadrant is excellence, where you have legendary skills, like in sales, as an example. The final quadrant is your unique ability. This is where your excellence meets never-ending learning, passion, and an energizing effect. It's a realm where you shine and only you can truly identify this unique ability. Focusing on this quadrant could lead to personal and professional growth.
[24:19] The Power of Networking and Education in Achieving Success
If you're aiming to advance financially or in life, two main factors will guide your journey. The first is networking - the power of connecting with new people. The second is through education, continually expanding your knowledge base. In five years, who you become will be largely influenced by the books you've read and the people you've met. This points back to the importance of networking and education.
Resources Mentioned:
www.bronsonequity.com 
Bronson’s book: Fire Yourself
WinStreak App
Mastery by Robert Greene
10x Is Easier Than 2x by Dan Sullivan
The E-Myth by Michael Gerber
StrengthsFinder test
Huberman Lab Podcast

E25: Building a $40M Coaching Enterprise: Babs Smith on Finding Your Unique Ability

On this episode of In the Champions Corner, we sit down with Babs Smith, co-founder of Strategic Coach, a $40 million coaching enterprise. Babs shares her colorful entrepreneurial journey from crafting in the mountains of Tennessee to building a mega-business alongside Dan Sullivan. Listen in as Babs discusses key milestones that shaped her pioneering spirit and how together with Dan, they developed coaching tools and systems that have transformed thousands of entrepreneurs worldwide.
Here are some power takeaways from today’s conversation:
00:00
02:17 - Babs’ introduction
04:07 - Babs' early days growing up in Detroit and lessons in cashflow from her parents
11:33 - Venturing off from university to craft and live communally in the Appalachian mountains
21:35 - Meeting Dan Sullivan and taking the first Strategic Coach program
26:57 - Using the strategy circle to overcome financial struggles
27:44 - The birth of Strategic Coach out of Dan's bankruptcy and a group coaching program
36:41 - The importance of having competent people on your team
46:12 - What Strategic Coach does today
49:25 - Securing financial stability through cash value life insurance 
 
Episode Highlights:
[27:44] The Birth of Strategic Coach
After facing bankruptcy twice, Dan Sullivan was searching for a way to rebuild his business and make a sustainable income. He started taking friends and past clients through his innovative Strategy Circle thinking tool, charging for his time upfront. Meanwhile, Babs encouraged Dan to find others who could take work off his plate so he could focus fully on his unique ability of coaching and strategy development. They brought on an assistant who was better suited for sales. Around the same time, they received a large tax bill and realized they needed to grow the business quickly. Babs and Dan developed the idea for a group coaching program where Dan could work with multiple entrepreneurs at once. Their first workshop had six participants. This marked the beginning of Strategic Coach, which grew out of Dan's bankruptcy and their realization that a scaled group model would allow Dan to focus on his strengths and accelerate their revenue.
[46:12] Strategic Coach Today
Strategic Coach has grown tremendously in the decades since those early days. Babs shares that it is now a $40 million business with 17-18 coaches on staff in addition to Dan Sullivan. At the core of their model are quarterly multi-day workshops that entrepreneurs commit to for a three-year period. Within this structured program, participants gain new insights and understandings from Dan's unique thinking tools and processes each quarter. Their learnings compound over the three years as they incorporate new strategies and tools while being supported by their peer group. Babs notes many clients have now been with Strategic Coach for over 10 years, benefiting from this long-term coaching approach. The program has transformed thousands of entrepreneurs globally by providing the ongoing development, accountability and community needed to accelerate business growth over an extended period.
[49:25] Securing Financial Stability: The Power of Cash Value Life Insurance
Babs often quotes Keith Cunningham's advice to "keep your powder dry," and for a good reason. Babs has weathered numerous financial downturns, and the best defense against these unpredictable storms was investing in cash value life insurance. Using the insurance's cash value as collateral, Babs secured a line of credit with a bank. Despite the ups and downs of market rates, she enjoys a favorable rate, thanks to the prime minus something arrangement. This strategy has proven to be a lifesaver for Babs on three separate occasions. Growing up, Babs’ mother always warned, "Don't rely on banks for money as they only lend it when you don't need it." This wisdom has echoed throughout Babs' experiences, reinforcing the value of cash value life insurance.
Resources Mentioned:
Strategic Coach
Who Not How by Dan Sullivan

E24: Making Millions Online: From Products to Podcasts with Becky Beach and Harry Duran

Interested in launching your own online venture? Get practical tips from digital marketing pros, Becky Beach and Harry Duran. Their journey from side passions to full-time businesses is nothing short of inspiring. Both started with a passion project that grew into multiple online businesses through niche content, digital products, and community building. Tune in to learn how they leveraged their unique skills and interests into financial freedom.
 
Here are some power takeaways from today’s conversation:
02:18 - Quitting corporate jobs for online businesses and blogging
05:41 - Pivoting from corporate to entrepreneurship and podcasting in the vertical farming industry
10:14 - Building a podcast and platform for vertical farming industry
13:03 - Vertical farming and its potential for sustainability and supply chain resilience
25:05 - Outsourcing tasks to Philippines for digital product creators
37:40 - The power of delegation in business growth
49:40 - Aligning your business with your unique strengths and passions 
Highlights:
[12:18] Becky's Journey from Stressful Job to Blogging Freedom
Becky goes into more detail on how she got started with her blog Mom Beach while working a stressful job in healthcare that wasn't providing paid maternity leave. She was feeling overworked and stressed, which motivated her to begin blogging as a side project. While it started as just a hobby with occasional posts, she got more serious about it after her son turned 3 years old and she had another difficult boss situation. That's when she began taking online courses to improve her blogging skills and saw her traffic slowly start to increase. Within a couple years, she had built her earnings up to $10,000 per month through affiliate marketing, ads, and the growing traffic to her site. This income allowed her to finally leave her full-time job and focus on Mom Beach as her primary business.
[25:06] Harry Leverages His Podcasting Skills into the Vertical Farming Industry
Harry initiated the Vertical Farming Podcast by capitalizing on his interest in the booming sector of indoor agriculture and his experience in interviewing and production. He interviewed industry leaders, gaining visibility and connections. Gradually, he grew it into Vertical Farming Media, offering services like events, job listings, and an industry directory. Partnerships enabled him to attend global conferences and expand his network, creating more opportunities for serving the vertical farming community.
[37:41] The Power of Delegation in Business Growth
Harry underlines the significance of delegating tasks as businesses expand. He recounts his early days of building his podcast network, where he juggled multiple roles from recording to marketing. However, with an increasing workload, he realized the need for delegation to make room for higher-level tasks. Both Harry and Becky emphasize their use of virtual assistant teams, often from the Philippines, for design, administrative work, and content production. This strategy lets them concentrate on revenue-generating activities while scaling operations. Their experiences demonstrate that avoiding burnout and propelling business growth hinge upon delegating non-essential tasks.
[49:40] The Power of Taking Action and Investing in Yourself 
Becky emphasizes the importance of just getting started rather than procrastinating. Harry echoes this sentiment of taking imperfect action daily to improve even just 1%. He also stresses the value of investing in yourself early through coaching or mentorship to accelerate your learning curve. For Harry, this was a key factor in his ability to pivot out of corporate marketing and build successful businesses through podcasting and other ventures. Ultimately, focusing on your unique strengths and interests is vital to finding long term success and fulfillment in entrepreneurship.
Resources:
Mom Beach
 
Becky’s freebie for the listeners:
https://www.beckybeach.co/mombeach-freebie/
 
Vertical Farming Podcast
Abundance by Peter Diamandis

Best of Champion’s Corner pt1

We've taken the best of the best and packaged it all up with a nice little bow for you. Enjoy some highlights from our Champions in part 1 of our Best of series.

E23: How to Leverage Your Unique Skills to Start Your Business with Nicole Whitworth

Joining us today on the “Champion’s Corner” is Registered Nurse, entrepreneur and business coach Nicole Whitworth to discuss her inspiring journey from an early career in nursing to running a successful online business while homeschooling six kids! 
Nicole launched Your Nursing Tutor, an online educational business helping thousands of nursing students succeed. After 10+ years of growing her business part-time around her family responsibilities, Nicole took the leap to go all-in as a full-time entrepreneur. She now runs Your Nursing Tutor with her husband and offers business coaching to other online entrepreneurs. 
Nicole shares her story of flexibility and embracing imperfection as she's navigated many changes of direction in her career and personal life. We dive into topics like finding your tribe, the importance of community, and living fully in your "era." 
Here are some power takeaways from today’s conversation:
00:00 - Intro
06:46 - Nicole's background and journey
12:57 - Dealing with imposter syndrome
16:24 - Flexibility allows you to change directions and seize new opportunities
22:56 - The challenges of homeschooling and parenting teenagers
27:42 - The power of coaching and mentorship44:42 - Small consistent actions over time lead to big results
49:31 - Embracing imperfection
53:30 - Finding your own era
 
Episode Highlights:
[16:45] Embracing Flexibility to Change Directions
Flexibility is a vital trait for both entrepreneurs and individuals navigating unpredictable paths, such as parenting. Nicole's inspiring journey serves as a powerful example of how adaptability can lead to successful pivots in both career and personal life. When confronted with change, embracing flexibility becomes your guiding force, allowing you to provide support for yourself and your loved ones. Whether it involves embarking on a new path or seizing unexpected opportunities, flexibility empowers you to not just survive, but thrive. By remaining open to growth and demonstrating resilience in the face of challenges, you are actively keeping doors open for exciting new possibilities. Embracing flexibility is an essential aspect of both entrepreneurial success and effective parenting, enabling you to gracefully change course as your circumstances and goals evolve over time.
[49:31] Embracing Imperfection
Nicole reflects on her journey of overcoming perfectionism and embracing imperfection. She shares how she used to have an all-or-nothing mindset, which led to feelings of guilt when she couldn't complete everything on her to-do lists. However, she learned the value of taking small, consistent actions, even if they were imperfect. Instead of waiting for the "perfect" time, she now focuses on establishing routines and habits that allow her business and life to move forward.
[53:30] Finding Your Own Era
Nicole talks about fully embracing living in her own "era" where she cares less about others' opinions and lives life on her own terms. In this phase of life, she prioritizes doing the things that make her feel truly alive and motivating her family to do the same, rather than worrying about what other people think. Nicole encourages finding your passions and adventures as you define your own "era." 
Resources Mentioned:
www.yournursingtutor.com 
Flipped Lifestyle
Finding Mastery with Dr. Michael Gervais
The First Rule of Mastery: Stop Worrying About What Other People Think of You
Feeding The Mouth That Bites You

E22: Creating a Million Dollar Business: How PrettyBoy Skincare Plans to Revolutionize the Men’s Grooming Industry

How can you transform a dream into more than just a reality, but a thriving million-dollar venture? These two college best friends went from dreaming of entrepreneurship to creating a successful skincare company. Discover how Ben and Kevin, Founders of PrettyBoy Skincare, turned their college dream into a blossoming million-dollar brand. 
From product formulation to brand building, their story is packed with valuable lessons. Hear how they validated their concept through customer research, worked with experts to formulate their product, and built their brand experience. Ben and Kevin also share the challenges of scaling their business while staying true to their values.
Here are some power takeaways from today’s conversation:
00:00
03:04 - Ben and Kevin’s background from college friends to business partners
11:47 - Creating a skincare brand for men
16:37 - The power of hiring experts
19:11 - Putting customers first and seeking support from the community
27:35 - Their approach to branding, marketing, and messaging
37:01 - Their vision of the future
45:03 - Tips for getting started with a business and finding the right partner
 
Episode Highlights:
[11:47] Creating PrettyBoy Skincare
Ben and Kevin built PrettyBoy from an idea sparked by their own struggles with skin issues and an unmet need in the men's skincare market. They validated their concept through customer surveys to understand pain points and product preferences. Armed with this research, they worked with dermatologists and chemists to formulate a simple, high-quality product containing clinically-backed ingredients. To launch their brand, they focused on creating an experience that resonated with their target demographic through messaging, imagery and a focus on quality. Starting as an online-only business, PrettyBoy is now a growing enterprise disrupting the men's grooming industry through authenticity and effective products.
[16:37] The Power of Experts
Ben and Kevin emphasized the importance of leveraging experts throughout their journey of building PrettyBoy Skincare. With a clear vision but limited technical knowledge, they were able to fill critical gaps by working with dermatologists, chemists and manufacturers who helped turn their concept into a reality. By providing directives based on customer research and prioritizing clinical efficacy, Ben and Kevin allowed experts to help implement their vision. This approach demonstrated that entrepreneurs don't need to know everything themselves - with a well-defined goal and willingness to learn, hiring the right experts can help overcome challenges and accelerate progress towards success.
[19:11] Building a Successful Brand: Putting Customers First and Seeking Support from the Entrepreneurial Community
When starting a brand, whether it's a restaurant or any other business, it's essential to prioritize the vision of your customers. Instead of beginning with the brand itself, focus on sourcing everything that your customers desire in a skincare product. By understanding their top concerns, preferred texture, and desired usage, you can build a brand and formulate products accordingly. Seek feedback from dermatologists and engage with the entrepreneurial community, as they are often willing to provide valuable support and guidance. Remember, being customer-obsessed and open to seeking help are crucial factors in creating a product that people want to buy and ensuring a successful journey in the business world.
Resources Mentioned:
PrettyBoy Skincare
The Gap and The Gain