E12: How to Close for Life: Secrets to Lifetime Clients with Josh Cadillac

Your best self is on the other side of the grind. Listen in to today’s episode as Josh Cadillac talks about how to gain a new perspective and motivation to level up your game. He offers invaluable insights on mindset, perseverance through failure, and being the CEO of your own life! 

Josh, a seasoned professional in commercial real estate and a successful entrepreneur, weathered the storm of the 2008 housing crisis, rebuilding his portfolio with unwavering determination. Today, he remains deeply engaged in various aspects of the real estate industry, alongside hosting the widely acclaimed "Know Your Shit" podcast, writing books, and coaching clients on his customer-centric approach. 

Here are some power takeaways from today’s conversation:

 

[05:40] - What drove Josh into real estate 

[06:02] - The power of differential cashflow in commercial ventures

[13:55] - How to position education in the right way

[16:43] - Getting off the mountaintop to see the best version of you

[21:08] - Big and hard lessons from his father

[39:21] - Embracing pain to discover your untapped potential

[1:00:50] - Embracing life’s challenges

 

Episode Highlights:

[06:02] Understanding the Power of Differential Cashflow in Commercial Ventures

When it comes to commercial ventures, grasping the concept of differential cashflow is essential. It serves as the foundation upon which successful transactions are built. The ability to comprehend that you are essentially selling the customer the future of an asset, and quantifying the value of that future, is paramount. Failure to accurately assess the future sale price and potential rents indicates a lack of proficiency in the role. In order to excel in this field, it is crucial to fully comprehend and effectively communicate the quantifiable aspects of the investment to prospective investors. Only then can you truly succeed in your professional endeavors.

[16:43] Get Off the Mountain Top to See the Best Version of You

People often feel satisfied staying on the "mountaintop" after reaching a high point, but that is where growth stops. Josh believes the only way to see what you are truly capable of is to willingly get "off the mountain top" and back into challenging situations represented by being in the "valley". It is only by facing difficulties and discomfort that one can push past perceived limits and reach an even "higher mountaintop" in terms of abilities and potential.

[39:21] Embracing Pain to Discover Your Untapped Potential

While many individuals shy away from difficult situations due to the anticipated pain, Josh challenges this mindset. He contends that pain, though uncomfortable, provides a unique opportunity to uncover your true limits. By confronting pain head-on in challenging circumstances, you have the chance to push yourself beyond perceived boundaries and discover your untapped potential. It is through these experiences that personal growth flourishes. Rather than succumbing to fear, Josh advocates facing your pain and using it as a catalyst to test your abilities, ultimately becoming the best version of yourself.

[1:00:50] - Embracing Life’s Challenges

In life, when we encounter adversity, it's tempting to retreat and avoid the incoming fire. However, there is immense power in facing challenges head-on and running towards the flames rather than running away. Taking a proactive and fearless approach to life allows us to seize opportunities and pursue our dreams with determination. Instead of being shot in the back, let's embrace the aggressive and bold mindset that leads us to the abundance and fulfillment life has to offer. So, let's march forward, ready to conquer and claim the goodness that awaits us.

Resources Mentioned:

Know Your ShitPodcast

Close for Life: The Real Estate Agent's Guide to Creating Satisfied Customers that Only Do Business with You - Josh’s latest book